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5月27日
 

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THANK YOU!

Here’s to the inaugural Pinot Palooza Japan!

On behalf of all of us at REVEL, we’d like to thank you for being with us at the inaugural Pinot Palooza in Tokyo. Considering the event sold out in two weeks, we will absolutely be back again in 2019 in a much bigger space.

We feel that we have only just scratched the surfaced in Tokyo, and are super keen and enthusiastic to do more and more in this market. Like us, Japan clearly loves Pinot Noir!

As well as returning to Tokyo, we will also explore options in other cities in Japan (notably Osaka) for next year. We hope you’ll join us again.

But until then, thank you all so much for being with us!

TOKYO

Tabloid

Tabloid was a great space for our first run. It did have some limitations (size mainly), but we still felt it reflected the festival vibe of what Pinot Palooza is all about (how about that raised DJ platform?!) and overall we were really happy with the venue.

The volume of people was perfect for the space, and although it was full it never felt overly crowded or busy. The food area also worked well.

In 2019, our aim is to find a bigger venue in a more central location (Shibuya, for example). Although Minato was easy enough to get to thanks to Tokyo’s excellent metro system, it would be easier for producers and punters alike if we a bit closer in.

 550 + pax
“

xxx

XXXxxx
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If this day is a donation from the grape god, it's one we're happy to accept.

CONCRETE PLAYGROUNDSYDNEY

WHO JOINED US

Here is a little snapshot of the masses.

550
Joined us

were women

under 35

of which 62% were women!

35 - 44

45 +

HOW THEY HEARD ABOUT US

When purchasing tickets, we asked people how they heard about the event. Below is the breakdown of what they told us.

33%

said it was from Word of Mouth

37%

via the socials (such as Facebook, Instagram & Twitter)

25%

via traditional media

2%

via traditional media

1%

via winery emails

HOW THEY ENGAGED WITH US

Here are some key insights into how they engaged with us

77%

of all website traffic was via a mobile device

74.5%

Of mobile use was via an Apple device

73,879

page views via 11,375 users (Jan 2018 to June 2018)

55%

of all tickets purchased was via a mobile device

54%

of all web traffic was from women

47%

of users were under 35

HOW THEY ENGAGED WITH YOU

There is no doubt that those who joined us love wine, but what’s even better is that they were also keen to get to know you. Below are some of the highlights.

$TBC*

The average dollar value sales per event

 $TBC*

Average amount attendees spent on wine (on top of their ticket price)

 $TBC

Average spend per head (including ticket price)

TBC*

Average database sign ups per producer per city

30,000 +

wine tastes given poured

600

bottles poured on the day

SOCIAL. SOCIAL. SOCIAL.

The social media campaign (including Facebook advertising) was key to spreading the good word to a broad and highly engaged audience, proving the power of the various mediums.

As shown above, it really drives traffic and awareness about the event. For example, people ‘tagging’ their friends on posts also equates to the high percentage of word of mouth.

We also have to say that you guys ROCKED IT! Helping us spread the word far and wide went a long way to helping us create engaging content, drive traffic and smash Google ratings. THANK YOU!

Below are some fascinating insights into the Social Media Campaign. You’ll see that each platform has its own personality and unique way of engaging with our audience. Facebook and Instagram are king here.

FACEBOOK

Let’s face it. We’re always on Facebook and this event was no exception. This was the main way in which we promoted the event and spread the good word.

Facebook advertising was key here and conversions were high. Reach and engagement was mostly on mobile. Mobile, mobile, mobile.

442,325

Facebook Impressions

269,483

Total Users reached (organic & paid) with women making up 63% of engagements!

13,096

Engagements with 1,585 clicks and over 672 comments.

39,600

Video views. People love video especially ‘live’

INSTAGRAM

Pictures do tell 1000 words and when it came to event day, this was where you could follow all the action. We love this platform and judging by people’s posts, they do too.

While analytics are challenging, the insights do show that this platform is the ‘go to’ for event action and engagement.

298k

estimated reach for the event. Majority via #pinotpalooza or #pinotpaloozajp

43,134

Impressions via @pinotpalooza.jp

4,710

Users Reached

54%

Audience are women

PEOPLE’S CHOICE VOTE!

They came, they tasted, they voted and below are the results. And boy did they vote! Virtually all wineries received a vote but at the end of the day, there can be only one winner and that was …

BASS RIVER!

Below you will see the breakdown on the day. Well done to all producers!

NATIONAL Top 5!

1. Bass River
2. Becker Wines
3. Moondarra
4. Freeman
5. Ghost Rock

BUT PICTURES TELL 1000 WORDS …

We could keep telling you all about PINOT PALOOZA TOKYO,  but we reckon it’s best explained by all the smiling faces below.

That pretty much sums it up what was one fun event.

All these and more can be found on the PINOT PALOOZA facebook page

2019?

Whilst it still may be a while away, we’re already planning for a bigger and better PINOT PALOOZA experience next year. We’re looking at venues, dates and format now so we all have ample time to plan and make this event even better again.

Lock these dates in your diaries!

TOKYO

MAY 25

OSAKA

MAY 26